Archives: Glossary Terms
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Halo Effect
The halo effect is a type of cognitive bias, a shortcut our brains use to make quick judgments. When we observe one positive quality in a person, we tend to assume they possess other positive traits as well. This effect works in reverse, too—if we notice a negative quality, we might unfairly assume other negative
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Heuristic
A heuristic is a simple, efficient mental rule or method that helps you solve problems and make decisions faster. Have you ever faced a problem that seemed too complex to solve, but you found a shortcut or a rule of thumb that helped you out? If so, you’ve used a heuristic! This Glossary term is
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Image the word
What exactly do we mean by image? Below you will find 22 definitions for the word “image” reproduced from Dictionary.com . When the word image is used throughout this site, it could mean any one of them or all of them. Except #12, we don’t do #12. The context and symbology employed will provide the